Who is this for?
- Fresh graduates seeking a high-demand marketing career
- Business owners wanting to manage their own growth
- Marketing professionals upskilling in digital
- Freelancers building a service portfolio
Curriculum
Module 1
Digital Foundations
- Digital marketing ecosystem overview
- Buyer personas & customer journey
- Domain, hosting, WordPress website setup
Module 2
Search Marketing
- On-page & off-page SEO
- Google Search Console & Analytics 4
- Google Ads Search, Display & Performance Max
Module 3
Social & Content
- Meta Ads (Facebook + Instagram)
- Content calendar creation & copywriting
- Short-form video strategy & Reels
Module 4
Data & Strategy
- GA4 goals, funnels & attribution
- Reporting dashboards (Looker Studio)
- Complete campaign strategy capstone project
Career Outcomes
- Meta Blueprint & Google Ads certifications
- Portfolio of 2 live campaigns to show employers
- Starting packages: ₹2.5–4.5 LPA freshers
Career Support
- • Portfolio project reviews with mentors
- • Client pitch deck and proposal training
- • Interview simulation for agency roles
- • Career pathway planning for jobs or freelancing
Outcome proof you can show recruiters
2-4
Live campaigns
40+
Ad creatives shipped
Weekly
Reporting cadences
120 days
Placement support window
Portfolio Proof Stack
- • Campaign setup and optimisation snapshots
- • Looker Studio reporting dashboard
- • Channel strategy and budget allocation sheet
Tools and roles you build toward
Tools You Practice
- • Google Ads
- • Meta Ads Manager
- • GA4 and Search Console
- • Looker Studio dashboards
Hiring Roles
- • Performance Marketing Executive
- • SEO Associate
- • Social Media Strategist
- • Paid Ads Analyst
Salary Signals
- • Entry roles: ₹2.5-4.5 LPA
- • Performance specialists can reach ₹5-8 LPA in 18-24 months
- • Freelance retainers often begin after portfolio proof
Program FAQ
Ready to enrol?
Batches fill fast. Reach out on WhatsApp or call us directly.
Without digital capability, brands lose visibility, pay more for poor leads, and struggle to compete in performance-driven markets.